This edition of Deals Deconstructed showcases Hervé Edibles, a Canadian company making luxury edibles in the tradition of French pâtisserie making. Read on to find out how DealMaker gave Hervé’s founders the tools to cook up an angel round that, just like their macarons, was homemade but world-class.
Hervé Edibles is the dream of two Toronto-based French serial food entrepreneurs: Sébastien Centner and Frédéric Naggar. Inspired by their proud heritage of dessert-making, Hervé makes handmade infused luxury desserts including macarons, almond cookies sandwiches around rich THC-infused buttercream or ganache fillings. Each dazzling macaron is gorgeously hand-painted with 23-karat gold leaf.
Clearly, Hervé has an ultra-premium product and a unique backstory. Sébastien and Frédéric were ready for a capital infusion to take advantage of lucrative retail opportunities in Nevada and other select US jurisdictions. That’s where DealMaker came in.
When he’s not making macarons, Sébastien is an event planner and the founder of an agency that plans million-dollar weddings, luxury car launches, and globetrotting corporate retreats. He’s the kind of guy who wants to run his own angel round and has the skills to do it.
DealMaker allowed Hervé Edibles to run their own raise, seamlessly and elegantly. Sébastien, who quarterbacked the financing, took advantage of every aspect of DealMaker’s platform, including a turn-key platform for investor relations, signature management and funds tracking. DealMaker powered the capital raise while keeping the process seamless and simple.
Sébastien Centner, Founder & Creative Director said:
Sébastien leveraged the platform’s investor communication tools to make sure that all his subscribers stayed on task and on time. Hervé Edibles ultimately raised its targeted $1.65 million from 15 local investors, which allowed the company to execute a large retail launch in Nevada. After loving their hands-on experience with DealMaker, Hervé Edibles won’t use anything else going forward.
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