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We didn't want our ad spend driving traffic to a marketplace platform or sharing our customers. With DealMaker, every dollar we spent came back to us.
Dan Novaes
Co-founder & CEO,
Mode Mobile
Mode Mobile
TL;DR
DealMaker is best for companies raising $1M+ that have a differentiated brand and want to use retail capital to strategically grow the business. bridge the gap.
WeFunder is best for early-stage, mission-driven companies raising under $500K through a community round.
The Amazon vs Shopify
Of Capital Raising
Selling securities online works the same way as selling anything else online. You can run on a marketplace (Amazon, Kickstarter, StartEngine) or on white-label infrastructure (Shopify, your own checkout, DealMaker). Each makes the same trade-off in opposite directions: traffic for ownership, or ownership for traffic..
DealMaker vs WeFunder
2025 Total Capital Raised (Reg CF + Reg A)
Average Raise Size, 2025
Average individual investment, 2025
Reg D Supported
Self-Hosted On Your
Domain
Domain
Data Ownership
$358M
$2.37M
$2,500
You own the full list
$109M (almost entirely Reg CF)
~$350-450K
~$500-800
WeFunder owns the contact list including investor data; you get access
Notes:
Both platforms use a mix of commissions and fees that vary by raise structure. WeFunder's Reg CF model is simpler (7.9% success fee, no upfront), and competitive for small raises. On Reg A+, WeFunder uses a $395K flat fee, similar in range to DealMaker's published pricing at $5-10M raises. The bigger differences are where the raise lives, who owns the data, and the depth of marketing services. Get a custom quote based on your specific raise.
Sources: Kingscrowd 2025 Annual Report, WeFunder public pricing.
Both platforms use a mix of commissions and fees that vary by raise structure. WeFunder's Reg CF model is simpler (7.9% success fee, no upfront), and competitive for small raises. On Reg A+, WeFunder uses a $395K flat fee, similar in range to DealMaker's published pricing at $5-10M raises. The bigger differences are where the raise lives, who owns the data, and the depth of marketing services. Get a custom quote based on your specific raise.
Sources: Kingscrowd 2025 Annual Report, WeFunder public pricing.
Own Your Audience
Rent An Audience
You already have an audience, or you're ready to build one. DealMaker is white-label infrastructure paired with services built for running raises like ecommerce campaigns. Raise on your domain, with your brand, with full funnel visibility on every contact. The list is yours. The relationship is yours. Your investors don't get marketed to other companies between rounds. You can scale with paid acquisition the way you would with any ecommerce funnel.Effective for $1M+ raises where the audience compounds across rounds and product launches. Limiting under $500K, where a community-first marketplace helps more, or for mission-driven companies that fit WeFunder's specific niche. Our marketing team builds high-intent, campaign-specific audiences to bridge the gap.
You bring your story and your community. WeFunder sets you up with onboarding support, hosts your raise on wefunder.com, and markets your offering to its 600K+ retail investor base after you bring early traction. The trade-off: every contact who touches your offering, including the investors you brought to the platform, belongs to WeFunder. Your raise lives on their domain, not yours. The data and relationship is theirs. Effective for sub-$500K mission-driven Reg CF raises that thrive on community storytelling and a transparent founder voice. Limiting if you want full data control, plan to scale into a sizable Reg A+ round, or care about brand consistency on your own domain.
Switching From WeFunder?
Many of our 2025 issuers graduated to DealMaker after a community round on another platform. Here's what switching looks like:
Investor Data Export
We migrate your historical investor records into your DealMaker CRM on day one
Marketing Audit
A marketing specialist audits what worked in your previous raise and what can be improved. We build a custom success plan.
Parallel-List Build
Every new investor in your next raise becomes yours, on your domain, in your data.
Dedicated Transition Support
A success manager owns your migration end-to-end, including timeline, compliance, and communication to existing investors.
Get a switching plan for your Next Raise
FAQ
Can I migrate investors from WeFunder to DealMaker?
Yes. DealMaker exports your historical investor data and helps you build an owned list for your
next round. Investors from your WeFunder raise stay tied to WeFunder's platform, but every new
investor you bring through DealMaker becomes yours, in your CRM, on your domain.
How do DealMaker's fees compare to WeFunder's?
Pricing depends on raise structure. WeFunder charges a flat 7.9% on Reg CF with no upfront.
DealMaker's Reg CF fees are similar at sub-$1M and competitive above. On Reg A+, WeFunder uses
a $395K flat fee (~7.9% on a $5M raise, ~3.75% on $10M), which is in the same range as DealMaker's.
The bigger differences are data ownership, brand control, and depth of marketing services.
Does DealMaker have a built-in investor base like WeFunder?
No, by design. WeFunder lends you its 600K+ retail investor base if you bring early traction. DealMaker
is white-label infrastructure for issuers who:Already have an audience and want to keep it. If you have a
customer list, email database, or community to convert, DealMaker lets you own your audience and doesn't
message them about other companies' raises.Want to build a new audience they will own. If your raise is a
chance to expand the audience through intelligent marketing, DealMaker has the tools, team, and tech to be
the better bet.
Is DealMaker a broker-dealer?
Yes. DealMaker Securities is a SEC-registered FINRA member, partnered with DealMaker Transfer Agent LLC,
an SEC-registered transfer agent. WeFunder is a registered funding portal and broker-dealer. The difference
is the bundle: DealMaker includes broker-dealer, tech, transfer agent, investor management, and marketing
services in one stack, with raises hosted on your own domain.
What size raises is DealMaker built for?
DealMaker specializes in $1M+ raises, particularly Reg A+ offerings up to $75M annually and Reg D. In 2025,
DealMaker issuers raised $292M in Reg A+ alone, more than half of all Reg A+ capital industry-wide. For raises
under $500K with a community-driven mission, WeFunder is likely a better fit.
How much capital did DealMaker raise in 2025?
DealMaker issuers raised $358M combined across Reg A+ and Reg CF in 2025, with $292M in Reg A+ alone.
That's more than half of all Reg A+ capital raised industry-wide. Over $500M was processed across all raise
types on DealMaker.
Why does WeFunder lead Reg CF if DealMaker is bigger overall?
WeFunder's strategy is built around small, community-driven Reg CF raises with low investor minimums. They
lead Reg CF in absolute dollars by running many small raises. DealMaker leads combined Reg CF + Reg A+
volume and dominates Reg A+ specifically by focusing on growth-stage companies raising at scale.
Is DealMaker better than WeFunder?
It depends on your raise. DealMaker is built for differentiated brands raising $1M+ that want to own their
investor list, scale with paid acquisition, and graduate into Reg A+ or Reg D. It's also generally the better fit
for companies that don't want their investor community marketed to other companies. WeFunder is built for
early-stage, mission-driven companies that thrive on community storytelling and don't mind sharing investor
data with the platform.If you're raising at scale and have your own audience, DealMaker. If you're raising at
scale and open to building a new audience, DealMaker. If you're an early-stage mission-driven company with
a tight community story, WeFunder.
Should I choose WeFunder or DealMaker?
Choose WeFunder if you're raising under $500K, mission-driven, and benefit from a community-first marketplace.
Choose DealMaker if you're raising $1M+, already have an audience or want to build one, and want full data control
with your raise on your domain. The deciding factors are raise size, your audience, where you want the raise to live,
and your marketability.
