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From Fryers to Frontiers: How Miso Robotics Is Building the Autonomous Kitchen of the Future
The Future of Fast Food is Here
Fast food is a $300B+ industry in the U.S. alone, and at its core is one of the most overlooked labor pain points: the fry station. It’s high-volume, repetitive, and hazardous, yet absolutely essential to operational success.
This is where Miso Robotics comes in. Transforming restaurant operations through advanced kitchen automation.
Their flagship product, Flippy, is the world’s first AI-powered fry cook. It uses computer vision and machine learning to automate the fry station, reduces labour costs, increases throughput, lowers turnover costs, improves employee satisfaction, and reduces food waste. All while improving consistency and safety across high-volume kitchen environments.
And the timing couldn’t be better. The industry is facing a persistent labor shortage, with turnover rates exceeding 100% at some chains. Automation has moved from a competitive advantage to a business necessity.
Flippy is more than a prototype—it is a commercial-ready, battle-tested solution that has already been deployed in over 100 White Castle locations, with further expansion underway.
You might’ve seen it in person, or on CNBC, or on the Wall Street Journal, or even on Saturday Night Live.
The Power of a Single Product Strategy
Miso even offered a taste of the future with CaliExpress by Flippy, a summer-long pop-up restaurant in Pasadena developed with Cali Group and PopID. Marketed as “the world’s first fully autonomous restaurant,” it featured semiautomated grill and fry stations, biometric ordering, and a contactless customer experience. Though now closed, it gave visitors a firsthand look at Flippy in action.
Why Capital is Hard for Robotics Founders
For robotics startups, the road from idea to deployment is long and capital-intensive. It can take 12–18 months just to reach a minimum viable product (MVP). Hardware manufacturing requires a significant upfront investment. Traditional venture capital often resists companies with long timelines, complex R&D cycles, and unclear early-stage margins.
“You're gonna kind of starve for a while because you have to drop a lot of capital into the R&D and the development of your product… and then you've got to go out and you've got to prove the product market fit… there's like a whole bunch of stages to it, and all robotics companies go through the same exact phases.” — Rich Hull, CEO of Miso Robotics
Turning Customers into a Capital Engine
That vision led Miso to a bold choice: raising capital from the people who believed in the product most—everyday consumers.
With DealMaker powering their most recent online raises, Miso has brought over 40,000 investors onto their cap table, raising more than $100 million across multiple Reg CF, Reg A+, and Reg D offerings.
“We have 40,000 investors with an average ticket size of about $3,500. Everyone understands restaurants—and Flippy is just such an intuitive product.” — Rich Hull
Raise Timeline
| Date | Type | Platform | Capital Raised | Valuation |
|---|---|---|---|---|
| 03/26/2025 | RegCF | DealMaker Securities | $4,913,241 | $298,200,000 |
| 11/06/2024 | RegA+ | DealMaker Securities | $20,952,198 | $266,023,737 |
| 09/26/2023 | RegCF | DealMaker Securities | $4,877,160 | $221,301,113 |
| 09/18/2023 | RegD 506(c) | DealMaker Securities | $4,877,160 | - |
| 11/18/2022 | RegA+ | Dalmore Group | $3,481,168 | $519,931,951 |
| 07/31/2022 | RegA+ | Dalmore Group | $53,447,915 | $500,000,000 |
| 12/14/2021 | RegD 506(c) | Self Managed | $541,872 | - |
| 11/22/2020 | RegA+ | SeedInvest | $16,718,284 | $80,000,000 |
| 04/25/2018 | RegD 506(b) | Self Managed | $10,000,000 | - |
| 06/28/2017 | RegD 506(b) | Self Managed | $3,000,000 | - |
Taking Ownership of the Funnel
Miso transitioned away from aggregators and began hosting raises directly on their own site using DealMaker’s white-labeled infrastructure. This gave them control over their brand, real-time funnel data, and investor relationships—unlocking advantages unavailable on traditional platforms.
“Our secret weapon… that’s like my word-of-mouth marketing army that other companies don’t have. They go out and they tell their friends that they’re an owner of Flippy and they go visit Flippy… there’s sort of a flywheel there that kind of keeps it going.” — Rich Hull
Why Miso Chose Retail Capital
Raising from retail was a calculated move. Miso didn’t just gain capital—they gained tens of thousands of engaged investor-advocates who helped amplify awareness, drive momentum, and even attract strategic partners. In 2022, Ecolab, a $70B leader in food safety, joined Miso’s cap table.
“Putting Ecolab on the cap table with a bunch of retail investors… it also validates everything that the retail investors have come in and invested in.” — Rich Hull
Looking Ahead
In 2025, Miso launched another Reg CF raise on DealMaker to fund further Flippy deployments and autonomous kitchen expansion—laying the groundwork for a potential public offering.
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