RAD Intel Raises $19M+ Scaling Smarter Influencer Marketing

How RAD Intel built a community of 9,000 investors while revolutionizing influencer marketing with AI

9,000

Retail Investors

$93M

Valuation

3 Months

To Complete $12M Round

Founded by serial entrepreneur Jeremy Barnett, RAD Intel is an AI-powered platform that helps brands run smarter digital advertising campaigns. It eliminates guesswork by using proprietary data and creative intelligence to identify the best creators, messaging, and timing, so brands launch content that actually performs.

At the core of the platform is the RAD Score™: a proprietary ranking system that pairs large language models (LLMs) with emotional analysis and real-time data. It predicts which creators and assets will drive ROI, with full transparency into why something is predicted to work—not just that it will.

RAD Intel isn't a marketplace or talent agency. It's a full-service system that helps leading global brands like Skechers, Hasbro, Sweetgreen, and MGM scale what works, cut what doesn't, and turn influencer marketing into a measurable growth channel.

Smarter Campaigns. Real Results.

RAD Intel's results speak for themselves. After rolling out major updates to the RAD Score™ in March 2025, including sentiment tracking, virality scoring, and cultural relevance analysis, the platform began delivering even stronger predictive performance and transparency into campaign success.

At the same time, RAD Intel added state-by-state campaign optimization: a feature that helps brands tailor campaigns to regional trends in real time, based on social listening data.

RAD Intel Platform Dashboard showing analytics and creator insights

RAD Intel's AI-powered platform dashboard analyzing creator performance

That Innovation Translated Into Momentum:

Q1 2025 revenue exceeded all of 2024
Valuation climbed from $5M to $93M over four years
Omnicom, Hasbro, Sweetgreen, Skechers, and other high-growth brands signed on

The Power of Retail: RAD Intel's Capital Journey

RAD Intel paired its product innovation with a capital strategy designed to scale.

        Early Beginnings: RAD Intel began its capital-raising journey with a modest but successful equity crowdfunding campaign, raising approximately $1M from 977 investors. At the time, industry advisors doubted the crowd's ability to grasp RAD's AI-driven social media offering, but the campaign proved otherwise.
Retail Momentum: Since that initial round, RAD has raised nearly $30M in total retail capital, including $12M in its most recent Reg A+ round—completed in just over three months. The investor base has grown to nearly 9,000 individuals, many of whom are customers or strategic connectors from companies like Google, Meta, and YouTube.
Strategy & Execution: RAD's success was not due to a single factor but a coordinated strategy: strong product-market fit, relentless investor communication, and a commitment to brand building. Barnett emphasized transparency, accessibility, and frequent communication—including direct outreach and biweekly emails—as critical to building investor trust and retention.
Institutional Capital Followed: While RAD began with retail capital, it attracted institutional investment as a direct result of its crowdfunding traction. Barnett framed retail capital as the engine that ran "with or without them," which de-risked and accelerated institutional interest.

      

Evolution & Scale

RAD transitioned from earlier platforms to DealMaker to gain full control over its data, communications, and brand presence—citing DealMaker's infrastructure as instrumental in scaling. Barnett likened DealMaker's technology to the foundation of a house, enabling RAD to host and promote a well-executed raise without platform competition.

"The Dealmaker solution has got breadth in several areas. It's got breadth on the marketing side. It's got breadth on the technology side. It's got breadth on the investor relations side. You're the only solution that has that. So from our perspective, it was really not much of a decision once we got to the place where we were ready to scale our offerings."

RAD Intel's most recent Reg A+ offering has become a standout in both the AI and creator economy sectors. It's helped the company accelerate growth, fund acquisitions, expand go-to-market efforts, and grow its team, all while building a retail investor base of almost 8,000 shareholders.

Every Investor Is an Advocate

RAD Intel's platform already thrives on network effects. Turning thousands of users into shareholders only amplifies that. RAD Intel's investors are championing the brand across the very channels the platform was built to optimize: promoting the company, driving reach, and fueling growth.

By using DealMaker's white-labeled platform, RAD Intel controls the full investor journey, from onboarding and compliance to funnel insights and CRM integration. Every shareholder becomes part of the company's growth engine.

"I think one of the things that we've done a really good job of is enrolling our community to be real advocates for us. There's members of our community that have also become customers. There's people in our community that have introduced us to other investors. There's investors in our community from Google, from Meta, from YouTube. They've introduced us to other strategic partners."

For RAD Intel, communication and transparency are the keys to maximize their investor community's value.

"As you know, building a startup is filled with a ton of different ups and downs, and challenges, and highs and lows, and everything in between. Communicating these things as they happen, the wins and the challenges, as they're materializing, as they're unfolding, really gets people enrolled in a different way. You kind of mix all of these things into the pot, and then you get a real commitment to the brand."

Built on DealMaker

RAD Intel's capital engine is powered by DealMaker's digital platform. With end-to-end tools for onboarding, compliance, and marketing optimization, the platform gave RAD Intel full ownership of their raise, all while supporting scale and speed behind the scenes.

"From my perspective, once you get to a certain place, there's really only one option. And we've researched pretty much everything backwards, forwards, and to Sunday. The technology that you guys have is just far beyond what's at market right now. The infrastructure is far beyond what's at market. The support that you guys have is far beyond."

Explore What's Possible

RAD Intel is a case study in what happens when smart product vision meets strategic capital formation. They're scaling an industry and building a community of owners at the same time.

DealMaker helps companies like RAD Intel raise capital digitally, build momentum, and grow a community of shareholder-advocates. Ready to see what your raise could look like?

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