Investor marketing

Raise with the agency behind $1B+ in online capital

Our in-house team has run the marketing behind some of the largest retail capital raises to date. Working with us means getting the strategy, creative, and media built around your raise target, plus a cost of capital forecast before you commit.

1,100+

Offerings

$25M+

In media purchased annually

75+

Publisher partners

Forecast your raise before you spend a dollar

Every founder asks two questions: how much will we raise, and what will it cost?

Book a strategy call and we'll build a custom spend and fundraise forecast based on your business stage, industry, and market conditions. Forecasts are estimates based on stated assumptions, not a guarantee of results. If the numbers don't work, we'll tell you.

During the campaign, you see live channel-level performance, and how spend is adjusting and why. Where your offering terms permit multiple closings, capital can come into the business while the raise is live.

Projected

Before you commit
Raise modelBefore launch · Illustrative

Raise target

$5.0M

Page view to funded

2.5%

Avg. investment

$3,300

Reach2.4M
Clicks72.0K
Page views60.0K
Starts9.0K
Funded1.5K

Actual

While the offering is live
Investor funnelApr 1 – 30 · Illustrative

Sent

48,214

Open rate

41.5%

Conversion

2.6%

Impressions101.6K
Clicks29.8K
Page views19.4K
Starts8.1K
TOFU3.8K
Funded1.5K

Dashboards shown are illustrative and do not represent actual or projected results. Past results are not indicative of future results. Forecasts are estimates based on assumptions and are not guarantees.

One team for every part of the raise

01

Campaign strategy and planning

Forecasting, budget modeling, channel strategy, and guidance to keep your campaign on track

02

Website design and development

Your investor narrative, online. Built and optimized to convert.

03

Media buying

Scaled media buying across social channels, affiliates, premium video, and more.

04

Video production

Scriptwriting through post production, built to convert even the most skeptical investor.

05

Community and lifecycle

Email, SMS, and investor webinars that keep the audience warm from first click to funded investment.

06

Sponsored content

Paid placements, clearly labeled as sponsored, through our media network.

We purchase over $25M in newsletter media a year. That scale gives your campaign:

Access our media network: premium placements at pre-negotiated rates

Better rates

Bulk pricing on inventory you would pay retail for.

Premier placements

Exclusive spots with Morning Brew, 1440, and 75+ publishers, in a category that is relationship-gated rather than self-serve.

Tested creative

Approaches tested across hundreds of campaigns, so your first campaign is not your first test.

Morning Brew1440and 75+ publishers

Choose how much of the raise we run

When you work with DealMaker, you always receive our fundraising tech: investor checkout, payments, analytics, and more. How the raise marketing is executed is up to you. We have four packages available.

01

Platform

You run your raise, using our technology.

02

Enable

You run your raise with strategic guidance from our team.

03

Activate

We help you turn your existing audience into investors, using your creative capabilities, then add paid channels to reach beyond it.

04

Acquire

We run the raise marketing, end-to-end.

FAQ

Questions founders ask

How much should we budget?−

It depends on your fundraising target and the exemption you're raising under. We model the full cost of capital with you before you commit.

Can our internal team run the campaign?+

Yes, and for some companies that is the right call, particularly those with a large and engaged existing audience and a brand voice only you can execute. We can lead strategy and infrastructure, while your team produces content.

How early should we start?+

Campaign build runs in parallel with your filing, so planning starts at kickoff rather than after qualification. Public campaign activity starts once your offering is live.

What happens to our investor list afterward?+

Your investors become your shareholders, and your list becomes a list of potential customers, partners, and often investors for your next raise.

What if we have no audience yet?+

You can still run a campaign with a strong paid media strategy. Many of the customers who raised the most with us started with no audience. The forecast will show you expected costs and timelines before you commit.

Get the forecast for your raise

We'll forecast reach, conversion, and cost of capital for your raise size and category, and tell you if the numbers do not work. Forecasts are estimates, not guarantees.

Book a strategy call

Product visuals on this page are illustrative and do not represent actual or projected results. Past results are not indicative of future results. Forecasts are estimates based on assumptions and are not guarantees. DealMaker does not guarantee any fundraising outcome. Marketing services are provided by DealMaker Reach LLC, which is not a broker-dealer. Broker-dealer services, where applicable, are provided by DealMaker Securities LLC, member FINRA.