July 16, 2025

How Video Storytelling and AI Are Transforming Capital Raising: DealMaker Acquires Rally On Media

Every founder knows the frustration: you've built something incredible, but your pitch deck feels flat and isn’t inspiring investors.

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Your innovation deserves more than static content. It needs motion, energy, the power to make people believe. And when you’re raising capital online, powerful video that inspires people isn't optional—it's everything.

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Today, DealMaker acquired Rally On Media—the powerhouse video and creative agency that has helped drive $250 million in capital investments. They have truly mastered the art of creating videos that don't just tell stories—they spark action and investment.

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This partnership brings together two companies with a shared vision: making retail capital raising more accessible and successful for companies at every stage of growth.

Why Video Matters in Modern Capital Raising

The numbers tell a compelling story. Rally On's creative campaigns have driven $250 million in online investments since 2020. Their work with companies like Monogram Technologies, Boxabl, and Mode Mobile demonstrates a powerful truth: authentic storytelling can transform how companies connect with potential investors.

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But creating great video content is just the beginning. The real magic happens when you combine compelling narratives and a global network of content creators with AI-driven performance marketing and the number one platform for retail capital raising.

Taking Retail Capital-Raising To New Heights

We hear the same thing over and over from our clients: to raise capital effectively today, you need three key things:

Technology that simplifies the process and keeps everything compliant
AI-powered tools to find and engage the right investors
Creative that doesn't just explain, but inspires action

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Alex Portera Quote

"Now, by joining forces with DealMaker, we're adding best-in-class tech, AI, and marketing to the mix. Together, we can help more companies raise capital faster and connect with their communities in deeper, more meaningful ways."

Alex Portera

Co-Founder & CEO, Rally On

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By bringing Rally On into our performance marketing division, we're creating something unique in the industry. Alex Portera, Rally On's co-founder and CEO, will join us as Vice President of Creative and Content, bringing his New York-based production team and global creator network to enhance our capabilities.

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Rebecca Kacaba Quote

"Rally On has mastered breakthrough creative video storytelling and content. Together, our customers now have access to another facet of world-class content that will be seamlessly integrated with our AI performance marketing engine - giving them the power to raise more capital faster."

Rebecca Kacaba

DealMaker Co-Founder & CEO

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What This Means for Companies Raising Capital

This year alone, DealMaker has already processed over $300 million in investments, and this new chapter opens up even more possibilities for companies at every growth stage:

Creative The Moves Investors: Rally On's storytelling and production expertise is now part of our marketing services, giving you access to high-impact creative that inspires and converts investors.
AI-Driven Performance: DealMaker’s AI-enabled performance engine just got a serious upgrade with world-class video baked in. The result? Smarter campaigns, lower acquisition costs, and higher conversion rates.
End-To-End Support: Whether you're just kicking off your strategy or managing post-raise investor relations, we've got you covered end to end.

The Future of Retail Capital

This isn't just about a new team or set of services; it's about what's next for capital markets. We're watching three big trends converge:

The creator economy is changing how brands connect with people
AI is transforming how businesses operate and unlocking new opportunities
Retail investors are now a driving force in the $2.4 trillion private capital market

By bringing together video, tech, and AI-driven marketing, we're building a platform that meets this moment and positions our clients to thrive in it. Whether you're raising under Reg A, Reg CF, or Reg D, you now have access to a fully integrated solution designed for real results.

Moving Forward, Together

As Rally On officially joins DealMaker, our mission stays the same: help companies raise billions of dollars in capital on their own terms.

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Their creative firepower, combined with our capital-raising platform, opens up new growth opportunities and makes us the most complete solution in the industry.

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We couldn't be more excited about what's ahead!

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Monogram Case Study - DealMaker (Embed)

When VCs said no, Monogram turned to retail investors. That decision powered their rise from startup to publicly traded company—and even helped them raise an additional $13M privately after their Nasdaq debut.

The Challenge: Raising Capital on Their Terms

The Challenge: Raising on Their Terms

Monogram Technologies was founded with a bold vision: to revolutionize orthopedic surgery with a robotic joint replacement system using custom 3D-printed joints. The market for this technology is massive—approximately $19.6 billion, with over 1 million knee replacements per year. But it's a capital-intensive, regulation-heavy space—and traditional VCs weren't biting.

Instead of compromising, co-founders Dr. Doug Unis and Ben Sexson went all-in on a different path: retail capital. Why?

Control and ownership: Not only were they able to raise the capital they needed to grow the business—they did it on their own terms.
Long-term asset: They wanted to build an army of true believers who wanted to see the company succeed and would continue to reinvest over the years.
A value-add network: Raising from retail allowed Monogram to amass a waiting list of thousands of patients eager to participate in future trials.
Aligned incentives: Their mission to improve patient outcomes and build a better future for those struggling with joint pain resonated with retail investors.

The Power of Retail: Monogram's Capital Journey

Start Date	End Date	Type	Platform	Amount Raised	# Investors
3/13/19	3/31/20	A+	SeedInvest	$14,588,668	6,000
11/16/20	1/16/21	A+	StartEngine	$2,965,501	8,000
1/17/21	2/18/22	A+	StartEngine	$23,647,853	14,082
7/15/22	3/16/23	CF	DealMaker	$4,673,000	2,249
3/1/23	4/8/23	A+	Republic	$232,275	120
3/1/23	5/23/23	A+	DealMaker	$15,958,364	5,198
5/18/23	-	Nasdaq listing
7/24	10/24	Unit Offering	DealMaker	$12,990,103	2,745

Monogram Capital Raise Timeline

Monogram's first direct-to-investor raise was a $14.6M round in 2019. Since then, Monogram has raised retail capital six additional times, using Reg A+ as a springboard to a Nasdaq listing in 2023.

Each raise brought in new believers—and more importantly, kept bringing them back. That's the long-term power of retail capital. It's not just one campaign—it's a compounding asset that grows with the business.

$80M+

Raised across seven campaigns

~40,000

Investors championing Monogram's vision

20%

Of each raise came from previous investors

Marketing Excellence

DealMaker Reach provided strategic investor acquisition services, helping Monogram connect with the right audience through high-impact channels.

Premium Publications

Targeted campaigns in premium publications like Morning Brew captured qualified investors

High-Engagement Webinars

Engaging events that generated over $4.3 million in investments

Community Building

Strategic approaches that fostered a loyal shareholder base

Investment Momentum

Innovative approaches that amplified investment momentum

Monogram's Journey to Success

Monogram's journey has been defined by relentless innovation, strategic fundraising, and breakthrough advancements in robotic-assisted joint replacement. From early-stage research to a Nasdaq listing and beyond, Monogram's milestones reflect its evolution into a pioneering force in orthopedic surgery:

Filed its first patent application in 2017
Conducted clinical studies at UCLA and University of Nebraska
Expanded the team with key hires
Attracted a top-tier advisory board to guide clinical innovations
Signed their first distribution partnerships
Made headlines with cutting-edge live demonstrations
Secured 501(k) FDA clearance for the mBôs surgical system

Nasdaq Debut & Beyond

In May 2023, Monogram Orthopaedics successfully listed on the Nasdaq—a significant milestone offering liquidity and growth opportunities for the company.

For most companies, that would be the end of their story in the private markets. But for Monogram, it was just the beginning of a new chapter.

Public perception says you can't raise privately post-IPO. Monogram proved that wrong.

Defying conventional fundraising norms, Monogram raised an additional $13 million from private investors, powered by DealMaker. This move highlighted the power of a dedicated investor community and provided additional strategic growth capital. Meanwhile, strategic digital marketing for the private offering helped boost the public share price—a win-win for the company and its investors, both public and private.

This was retail capital at its best: strategic, repeatable, and aligned.

One vision. Zero compromises.

This wasn't a one-time raise. It was a multi-year capital strategy.

Retail capital helped Monogram:

Go from concept to commercialization without relying on VCs
Retain ownership and control in a high-burn industry
Build a base of loyal shareholders who invested not once, but over and over again
Uplist to the Nasdaq, and still keep raising post-IPO

This is what makes retail capital different. It doesn't expire—it compounds. And DealMaker is built to maximize that long-term value.

Ready to Raise Capital on Your Terms?

Whether you're pre-revenue or post-IPO, DealMaker gives you the infrastructure, support, and strategy to raise from the people who believe in you most.

Explore Raising Capital with DealMaker