How Video Storytelling and AI Are Transforming Capital Raising: DealMaker Acquires Rally On Media

Every founder knows the frustration: you've built something incredible, but your pitch deck feels flat and isn’t inspiring investors.

‍

Your innovation deserves more than static content. It needs motion, energy, the power to make people believe. And when you’re raising capital online, powerful video that inspires people isn't optional—it's everything.

‍

Today, DealMaker acquired Rally On Media—the powerhouse video and creative agency that has helped drive $250 million in capital investments. They have truly mastered the art of creating videos that don't just tell stories—they spark action and investment.

‍

This partnership brings together two companies with a shared vision: making retail capital raising more accessible and successful for companies at every stage of growth. 

Why Video Matters in Modern Capital Raising

The numbers tell a compelling story. Rally On's creative campaigns have driven $250 million in online investments since 2020. Their work with companies like Monogram Technologies, Boxabl, and Mode Mobile demonstrates a powerful truth: authentic storytelling can transform how companies connect with potential investors.

‍

But creating great video content is just the beginning. The real magic happens when you combine compelling narratives and a global network of content creators with AI-driven performance marketing and the number one platform for retail capital raising.

Taking Retail Capital-Raising To New Heights

We hear the same thing over and over from our clients: to raise capital effectively today, you need three key things:

• Technology that simplifies the process and keeps everything compliant
• AI-powered tools to find and engage the right investors
• Creative that doesn't just explain, but inspires action

‍

"Now, by joining forces with DealMaker, we're adding best-in-class tech, AI, and marketing to the mix. Together, we can help more companies raise capital faster and connect with their communities in deeper, more meaningful ways."

Alex Portera

Co-Founder & CEO, Rally On

‍

By bringing Rally On into our performance marketing division, we're creating something unique in the industry. Alex Portera, Rally On's co-founder and CEO, will join us as Vice President of Creative and Content, bringing his New York-based production team and global creator network to enhance our capabilities.

‍

"Rally On has mastered breakthrough creative video storytelling and content. Together, our customers now have access to another facet of world-class content that will be seamlessly integrated with our AI performance marketing engine - giving them the power to raise more capital faster."

Rebecca Kacaba

DealMaker Co-Founder & CEO

‍

What This Means for Companies Raising Capital

This year alone, DealMaker has already processed over $300 million in investments, and this new chapter opens up even more possibilities for companies at every growth stage:

• Creative The Moves Investors: Rally On's storytelling and production expertise is now part of our marketing services, giving you access to high-impact creative that inspires and converts investors.
• AI-Driven Performance: DealMaker’s AI-enabled performance engine just got a serious upgrade with world-class video baked in. The result? Smarter campaigns, lower acquisition costs, and higher conversion rates.
• End-To-End Support: Whether you're just kicking off your strategy or managing post-raise investor relations, we've got you covered end to end.

The Future of Retail Capital

This isn't just about a new team or set of services; it's about what's next for capital markets. We're watching three big trends converge:

• The creator economy is changing how brands connect with people
• AI is transforming how businesses operate and unlocking new opportunities
• Retail investors are now a driving force in the $2.4 trillion private capital market

By bringing together video, tech, and AI-driven marketing, we're building a platform that meets this moment and positions our clients to thrive in it. Whether you're raising under Reg A, Reg CF, or Reg D, you now have access to a fully integrated solution designed for real results.

Moving Forward, Together

As Rally On officially joins DealMaker, our mission stays the same: help companies raise billions of dollars in capital on their own terms.

‍

Their creative firepower, combined with our capital-raising platform, opens up new growth opportunities and makes us the most complete solution in the industry.

and

‍

We couldn't be more excited about what's ahead!

‍